Top talent doesn\u2019t typically Google \u201cjobs in my area.\u201d They don\u2019t check Craigslist or the classifieds, or wait for the right recruitment ad to jump out and inspire action.<\/p>\n
Top talent is passive, by and large, and if they are<\/em> actively looking, they do so through their professional network: through the friends, former colleagues, and established recruiters they\u2019ve come to trust.<\/p>\n Still, it pays to participate in employer branding, if only to have the right message ready for when people do<\/em> come looking.<\/p>\n Let me give you an example:<\/p>\n Sarah\u00a0is a Juniper Network Engineer. Sarah\u00a0is happily employed, although bored with the day-to-day maintenance of her current network. What Sarah\u00a0really wants is contract work, participating in the design and implementation of something new.<\/em><\/p>\n Link Technologies contacts Sarah\u00a0about a 9-month contract opportunity at \u201cYour Organization,\u201d doing this exact thing.<\/em><\/p>\n What does Sarah\u00a0do?<\/em><\/p>\n She Googles \u201cYour Organization,\u201d and reads through the first 5 \u2013 10 results. And if your employer branding is on point, she chooses to trust you, and makes the leap to contract work.<\/em><\/p>\n We see this time and again, with candidates who\u2019ll take an interview\/job (or not) based on what they\u2019ve read. That might not matter for the dime-a-dozen skillsets, but it\u2019s critically important when capturing rare candidates.<\/p>\n Because even if top talent wasn\u2019t Googling you before, you can be sure they\u2019ll look you up after we\u2019ve moved to the interview or offer stage. Your social media engagement, job site, articles, outreach and blogs will keep the interest of candidates, and help ensure new hires fit with the values you\u2019ve communicated.<\/p>\n —<\/p>\n Are you having a hard time capturing top talent despite good branding? It might be time to get help from recruitment professionals. Link Technologies specializes in Information Technology, Project Management, Cyber Security, and Audit \/ Compliance, and we have the network of proven candidates with hard-to-find skillsets. Drop us a line<\/a> and see how we can help you.<\/p>\n","protected":false},"excerpt":{"rendered":" Top talent doesn\u2019t typically Google \u201cjobs in my area.\u201d They don\u2019t check Craigslist or the classifieds, or wait for the right recruitment ad to jump out and inspire action. Top talent is passive, by and large, and if they are actively looking, they do so through their professional network: through the friends, former colleagues, and […]<\/p>\n","protected":false},"author":2,"featured_media":24,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,7,6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/21"}],"collection":[{"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":5,"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":31,"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions\/31"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/media\/24"}],"wp:attachment":[{"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linktechconsulting.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}